Auto-Play Videos = Bad User Experience [Survey]
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How people read online [2018 Survey]
A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.
- Sample Size: 1001
- Targeting Audience: Users on websites in the Google Surveys publisher network
- Sampling: Representative
- Age: All Ages
Using Google Assistant for Page Topic Analysis
If you’re interested to know how Google “understands” the page you’re on, touch and hold the home button (circle). Google Assistant will pop up. Tap “What’s on my screen?” and observe the modules that are returned.…
Trust Signals on the Web: URL, HTTPS, Ads, Design, Brand, Content
Primary trust signal on the web is the URL of the page which is used to establish two main criteria:
- Domain.
- Encryption.
Around 21% of surveyed users check the URL to establish whether they’re on …
55% of Australians Have Used Their Phone to Buy Online
- 55% of Australians have purchased online using their mobile phone
- 2 out of 3 have spent more than $10 on an item
- Low value transactions linked to digital products such as books, apps, games and phone credit
- Repeated buying behaviour
Why do we link to other websites?
New research shows that organic links on the web often exist for explicitly promotional reasons.
A study of linking behaviour on the web was conducted between May and June 2016 in hope to understand the following:
- Why web publishers link
Risk vs Effort in SEO
We asked 144 SEOs to visit this page and cast their vote on typical risk and effort boundaries they follow. Here are the results:
Majority of our respondents show affinity towards safe, low-risk SEO practices ranging from moderate to high …
User Behaviour Data as a Ranking Signal
Note: This article was first published on Moz Blog. This version does not use hypotext functionality and will be used to test the performance of hidden content in Google’s search.
Question: How does a search engine interpret user …
Conversations With Google: Media Index
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …
Testing the influence of URL citations and term proximity on document indexation and ranking
Our aim was to determine whether phrases surrounding non-link URL citations on the web act as an off-site ranking factor. For the purpose of our experiment we had 42 citation pages indexed. Each page contained a written URL of our …
