Auto-Play Videos = Bad User Experience [Survey]

auto-play-videos

Survey of 1008 users finds that majority (71.2%) find auto-play videos annoying.

  • Auto-play videos seen as a nuisance by majority of respondents regardless of gender and age.
  • This sentiment is particularly prominent among those aged 35 and above.
  • Respondents aged 18 to 34 have the highest number of those who find auto-play videos useful.

Survey Question

How do you feel about auto-play videos on web pages? For example when a video starts playing on its own or a new video automatically starts playing when one ends.

  • Sample size: 1008
  • Valid Answers: 759
  • Demographics: USA, All Ages, All Genders, English
  • Date: 19 Dec 2018
Bias Table
Grouping Target Population Sample Sample Bias
Male 48.1% 56.2% 8.1%
Female 51.9% 43.8% -8.1%
18-24 12.6% 6.7% -5.9%
25-34 19.4% 16.1% -3.3%
35-44 17.5% 17.7% 0.2%
45-54 17.6% 20.4% 2.8%
55-64 16.7% 22.0% 5.3%
65+ 16.2% 17.1% 0.9%
Midwest 21.3% 26.8% 5.6%
Northeast 17.3% 17.0% -0.2%
South 37.5% 27.5% -10.0%
West 23.9% 28.6% 4.7%

 
autoplay videos statistics
One respondent volunteered a a custom answer, explaining that sound plays a role in the matter:

Depends on the Sound. If On, then VERY annoying. If Off, then OK.
(US-SOUTH-TX)

Download: Raw Survey

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211

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