Snippet optimisation is a process designed to increase the number of clicks a search result gets by making it more attractive to users. On its most basic level, snippet optimisation involves adjustment of page title and meta description, making it stand out from other search results. Additional activities may include rich snippet design utilising structured data markup for news, videos, apps, events, reviews, recipes or products. Rich snippets may also appear for local results, books, patents and scholarly articles.
Not everyone can do snippet optimisation like we can. Our process involves retrieval of your click data directly from Google. The information we have is processed in order to determine expected CTR (click-through rate) for each ranking position, excluding any branded or product terms which tend to inflate values. We then calculate the difference between average and actual CTR performance. This reveals new insights about your website’s performance in Google including:
Snippet optimisation service is included as a standard component of all SEO clients.
For a limited time we’re offering a $1,000 one off, standalone snippet optimisation service which includes:
To get started please call 1300 123 736 or contact us online.