OK Google, Please Nofollow Your Sponsored Links, Thanks

    OK Google, Please Nofollow Your Sponsored Links, Thanks

    In order to improve the quality of the web and most importantly, lead by example, Google should:

    • Add rel=”sponsored” or nofollow to its past and current sponsored links through webmaster outreach
    • Create a company-wide policy for the use of rel=”sponsored”
     

    What is the average user time on Google’s search results?

    Dejan Marketing team surveyed 1,500 Australian Google users and asked how long they review search results before they decide which website to visit.

    How long do people spend on Google's search results?

    • 53% of our respondents stated they take up to five seconds
    • 25% click between six and ten
     

    Rewarding Original Content

    algoroo

    On the 18th of July, Google changed its search results so dramatically that it set Algoroo into red (which is a rare event). At the time we had no idea what this could be, but on the 12th of September …

     
    Emerging Search Quality Signals: Clicks, Attention and Satisfaction

    Emerging Search Quality Signals: Clicks, Attention and Satisfaction

    • Google utilises user behaviour signals to evaluate quality of their results.
    • Traditional search quality analysis models are not fit for analysis of modern SERPs.
    • CAS is a new user behaviour model developed by Google (clicks, attention, satisfaction).
    • The new model
     
    Google Discover Optimisation Guide for Marketers

    Google Discover Optimisation Guide for Marketers

    Quick Summary
    • Google Discover can send a lot of traffic, but is underutilised by marketers
    • To enter, your page must “peak and sustain” user interest (e.g. organic, EDM, social ads)
    • Learn to tune your feed to spot trends and
     

    [SEO Test] Tabs and Accordions not OK in Mobile-First

    An SEO test was conducted on three sets of mobile-first websites with similar authority.

    Our results show that content hidden behind tabs and accordions remains devalued.

    The page ranks, just not enough to compete with a site that doesn’t hide …

     

    Google Update: 22 August 2018

    • Stronger flux than “Medic”
    • 3rd most volatile day in 2018
    • Most volatile day this year since 10th of March
    • Impacts desktop more than mobile

    Google has just rolled out another update, significantly more prominent than the recently reported “Medic”. It’s …