A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.
- Sample Size: 1001
- Targeting Audience: Users on websites in the Google Surveys publisher network
Age: All Ages
Gender: All Genders
Start date:18 Apr 2018
Ending with: 20 Apr 2018
*The number shown under “respondents” represents the total unweighted data collected. You might notice a discrepancy with the number of respondents shown in the question cards due to our respondent weighting methodology.
Which best describes your online reading style?
Skim, scan and look for items of interest
|61.1% +3.1% / -3.2%|
Read content in full
|37.8% +2.9% / -2.8%|
|none||0.6% +0.9% / -0.3%|
|0.1% +0.6% / -0.1%|
|0.4% +0.4% / -0.2%|
|Grouping||Target Population||Sample||Sample Bias*|
*Sample bias measures the difference between the predicted population sample and the actual sample. A low bias means the survey respondents accurately represent the target population.
RMSE (Root-mean-square error) Score: 2.1%
Source: Reading Online Survey by DEJAN 
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211