[SEO Test] Tabs and Accordions not OK in Mobile-First

An SEO test was conducted on three sets of mobile-first websites with similar authority.

Our results show that content hidden behind tabs and accordions remains devalued.

The page ranks, just not enough to compete with a site that doesn’t hide …


Google Update: 22 August 2018

  • Stronger flux than “Medic”
  • 3rd most volatile day in 2018
  • Most volatile day this year since 10th of March
  • Impacts desktop more than mobile

Google has just rolled out another update, significantly more prominent than the recently reported “Medic”. It’s …


SEO Experiment: CTR Manipulation

1,500 Mechanical Turk workers were instructed to:

  1. search for [money term]
  2. search for [money term, test site brand]
  3. click on [test site]

mechanical turk

I wanted to see if a follow-up search and high CTR had any impact on Google Suggest and …


Does link disavow tool do anything?

This is a case study involving dejanmarketing.com domain and impact of link disavow file removal on its vulnerability to ongoing algorithm updates. Our reasoning for this test was that brands “Dejan SEO”, “Dejan Marketing” and domain “dejanmarketing.com” had enough recognition …


How people read online [2018 Survey]

A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.

  • Sample Size: 1001
  • Targeting Audience: Users on websites in the Google Surveys publisher network
  • Sampling: Representative
  • Age: All Ages