SMX Munich 2023

The Lost Art of Natural Linking

Download Slides:
The Lost Art of Natural Linking by DEJAN (PDF)

OLI (Public Access Alpha):
Organic Link Integrator

In-Depth Guides and Data on Natural Linking

Data Used for Link Patterns:

Dan’s Predictions for 2023

Panel Slides

Conversations with Google

The article includes a sample chat, interpretation of interaction and a timeline of predictions. Do check the comments as well, as there’s a prophetic suggestion of a search engine chat mode interaction.

Google in 2023

This is a brief summary piece of the more detailed write up above.

Media Index

Indexing Conversations, Video/Voice Calls, Team Meetings, Personal Memos, Collaborative Environment, Brainstorming Sessions.

Thursday – 16 March, 2023, SMX Munich, Germany

When “getting the link” is both your starting point and the primary objective, you risk half-baking everything in between, ultimately undermining both the quality and the value of that link. In this session, Dan will do his best to make you un-learn what you know and set the path for practicing good link habits that are beneficial for both SEO and the users. Learn how to eliminate lazy, unimaginative, SEO-centric thinking and start linking like a normal human being.


Past Events

The Fine Art of Link Earning [2015]

Wouldn’t it be nice if you didn’t have to chase links? Learn about the characteristics of natural links on the web, future-proof link acquisition methods and clever software aided link management practices. This session is loaded with practical tips you can apply as soon as you’re back in the office.

Speaker: Dan Petrovic
Tuesday, 12 May 2015
11:00am – 11:30am
Room: Plenary Room
SEO – Links & Content
Slides: The Fine Art of Link Earning

Dan Petrovic, SMX Munich 2015
Download Dan’s presentation from SMX Munich 2015 and request access to exclusive bonus material.

Speaker for the following sessions:

The Fine Art of Link Earning

Dan Petrovic hasn’t done any link building for the last two years but his content has been attracting about ten organic links per day during that time. How did he do it? He stopped link begging, and started link earning. Learn about the characteristics of natural links on the web, future-proof link acquisition methods and clever software aided link management practices. This session is loaded with practical tips you can apply as soon as you’re back in the office.

Webmasters on the Roof All-Star Panel

Different than last time, new, yet like you all love – the Webmasters on the Roof are back. Mediadonis and guests will air live from SMX Munich and discuss SEO of tomorrow and 2020. Other topics will be published shortly before the event. Hot topics and fun are guaranteed.

Nudge Tactic Examples

  1. This video (201,000 views) description literally tells people what to put on their blog when they embed the video and write about the feature.
  2. This video (408,000 views) was made with input from a professor at Cornell university with a link back! It also has a suggestive description.

Finally for the lovers of science and electronic music, here’s one crazy video. Enjoy!

SMX Munich 2014

SMX Munich
Dan Petrovic at SMX

Content Marketing Strategies for Google+

Google+ is a core of all Google and not just another social network and if you think Google+ is not important, you are making a big mistake. Good content generates recommendations, will win over influencers and your ranking will improve significantly. In this session Dan Petrovic will highlight things that marketers can take advantage of and offer insights about what is to come in the future and how to get ready for it. If you are looking for the most effective content strategies for Google+, this is where you will find them.
Full Study:
[reveal title=”Previous Events” ]

Previous Events

SMX Sydney 2013 PresentationInnovative SEO Techniques for Competitive Industries

Date: 3 April 2013
Wednesday, 11:15am – 11:45am
Track: SEO Tools & Tricks
Room: Main Ballroom
Dan Petrovic shares unique SEO techniques employed by Dejan SEO team in highly competitive industries. This session includes new research methodologies, original tools, case studies and extraordinary SEO experiments others thought impossible.
Download Slides from Dan’s Presentation


Enterprise SEOEnterprise SEO for 2012 and Beyond

by Dan PetrovicWednesday, 2 May 2012

In the first-ever session of this type, Dan offers visionary insight into the future of SEO for big brands and large websites. Learn about the practical elements behind Dejan’s most successful campaigns including: Strategy, link building, technical SEO, scalability, risk management, policies and collaborative challenges. Dan also reveals new elements required for complete competitive advantage in the climate of Google’s new product philosophy.[hozbreaktop]


SMX Melbourne 2011
Catch Dan in two presentations:

Managing Large Link Building Campaigns (SMX)

15th November 2011 – 11:15 – 12:00, Melbourne
“Managing large-scale link building campaigns and coordinating a team of thirty link builders is not a simple task. Dan Petrovic from Dejan SEO introduces a link building framework designed to streamline workflow and team efficiency. This session will reveal an amazing amount of technical detail and theory around link building you never considered before.”

Dejan Link Management Framework:

Other Link Building Management Tools

BuzzStream, Linkdex, Wordtracker (LinkBuilder), Raven, Ontolo.

[styledbox type=”download” ][Managing Large-Scale Link Building Campaigns][/styledbox]

Dan presenting at Search Engine Bootcamp in Melbourne

Content Creation for Search (Search Engine Bootcamp)

16th November 2011 – 10:00 – 10:30, Melbourne
“Getting your “on page” copy correct is essential for any site. We show you how keyword research, link building and copy writing go hand in hand.”
[styledbox type=”download” ][Content Creation for Search][/styledbox][hozbreaktop]


Practical Link Building

Learn how to earn and negotiate links in a practical session loaded with real examples and actionable tips.
Download: Dejan Petrovic @ SMX, Sydney 2010 Powerpoint Presentation Slides Read the Video Transcript

SMX Sydney


Need help with SEO? Call: 1300 123 736 or click here to contact us online.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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