What's an average CTR for the 1st position in Google?

We analysed 7825 keywords across 172 domains and the average click-through rate (CTR) for the first position in Google was 36.15%.

Average CTR 1st Result

Analysis Explanation

Using a CTR analysis tool which works directly with Google Webmaster Tool data export we observed thousands of different keywords and how their position impacts the click-through rate (CTR) from search results. By isolating only those phrases which were found on the first position of Google or all analysed domains we found a wide range of CTR rates which have in total averaged to roughly 36%. This means that an average website may expect 36% of clicks from the entire monthly search volume. This is handy when predicting traffic from organic search.

Note that some search terms fluctuate wildly and may affect the average, here are a few significant examples:

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  • Geographic Location
  • Medium (mobile, web, images)
  • Branded Terms


For more detailed analysis specific to your circumstances and industry get in touch or try our CTR analysis tool.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211

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2 thoughts on “What's an average CTR for the 1st position in Google?”

  1. Amit says:

    Hi Dan, This is very interesting to know CTR of organic search engines.
    Is there any way to find CTR of second or third positions as well?

  2. Maximilian Bloch says:

    Hey Dan, thanks for sharing your analysis results. I would also love to know the average click-through-rates of all ten indexed listings on the first page.