We analysed 7825 keywords across 172 domains and the average click-through rate (CTR) for the first position in Google was 36.15%.
Using a CTR analysis tool which works directly with Google Webmaster Tool data export we observed thousands of different keywords and how their position impacts the click-through rate (CTR) from search results. By isolating only those phrases which were found on the first position of Google or all analysed domains we found a wide range of CTR rates which have in total averaged to roughly 36%. This means that an average website may expect 36% of clicks from the entire monthly search volume. This is handy when predicting traffic from organic search.
Note that some search terms fluctuate wildly and may affect the average, here are a few significant examples:
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- Geographic Location
- Medium (mobile, web, images)
- Branded Terms
For more detailed analysis specific to your circumstances and industry get in touch or try our CTR analysis tool.