I’ll keep this one short. When placed in meta description or page content, this character ฏ๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎๎ (also this one ค้้้้้้้้้้้้้้้้้้้้้้้้้้้้้) does really weird things with Google’s search results. We tested the character in the page title too but Google cuts it off by design. The trick only works on desktop/PC but not on mobile or Mac computers.
It will be interesting if Google takes action against this sort of thing in order to prevent click bias.
For more examples visit: @glitchr_
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211