Links are one of the strongest signals used to rank pages in Google. This session is designed for those who wish to advance their insight into best link building practices in order to secure and maintain their rankings without worrying about algorithm changes and penalties.
Speaker: Dan Petrovic
Slides: Link Building Basics [hozbreak]
Discover what it takes to create an awesome landing page. This session will cover design, content, call to action, testing and conversion optimisation techniques designed to maximise customer acquisition.
Speaker: Chris Butterworth
Slides: Landing Page & Conversion Basics [hozbreaktop]