OMG! Algorithm Update is off the Scale

Matt Cutts wasn’t wrong, the latest algorithm change was major. Algoroo was off the scale yesterday, we don’t even have a gauge that goes that high in our roo metric widget.



Even though the estimated percentage of affected queries was apparently quite low, we’re still seeing major fluctuations (both ups and downs) in the 10,000 tracked keywords.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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4 thoughts on “OMG! Algorithm Update is off the Scale”

  1. Yep, I saw a dip in traffic from over 600 uniques in visitor numbers to 190. It seems to be rising today so we shall see 🙂

  2. Eventige says:

    It was truly a major update, no doubt about that.

  3. vishy says:

    I think whats missing here is segmenting in 2 ways –
    1. By Rank Location (page 1, page 2, page 3 etc)
    2. By industry
    If you can do this – you will have data that can actually be a LOT more useful !
    Just tracking any and all rankings … while it has fancy graphs … is limited for any advanced insights that we all need.

  4. We saw big impacts to sites in both Australia and New Zealand.