Here’s what happens when Google+ offers you a vanity URL. Dejan SEO page was offered a custom URL so we took some screenshots. First, you will notice a dark gray bar saying “Your page is preapproved for the custom URL: google.com/+PageName [Claim URL] Learn More”.
Note: Their “Learn More” link seems to be currently broken, oops! Once you click on “Claim URL” button a prompt is displayed showing the URL format, terms and condition as well as option to modify URL.
If you click on the “Request a different one” you will be given the following options:
Request a custom URL
If you don’t like your pre-approved URL, you can request a different one.
Requests can take a few days to review.
You may be eligible for another name, however keep in mind that this may cause further delays in authorising your custom URL. There are currently two main criteria for change from default:
This is the name that I am commonly known by online
This name is commonly associated with my organisation or brand
There is also the “Other” option for all the cases which do not fit the above two. Once you hit “Claim URL” a prompt pops up asking to confirm your choice:
The End Result
Here’s it is: google.com/+DejanSEO – we tested this URL on lowercase version as well and it works just fine.
Free for a While?
It looks like Google may offer custom URLs for paying customer in the future. They also reserve right to remove custom URLs but promise to tell us before they start charging it which is nice. The question is would you use your custom URL on your printed material and signage not knowing if and when it will be a paid service?
We reserve the right to reclaim custom URLs or remove them for any reason, and without notice. Custom URLs are free for now, but we may start charging a fee for them. However, we will tell you before we start charging and give you the choice to stop participating first.
From the screenshot on the right you can see how the new URL automatically integrates in the “About” section of the page and becomes part of your “identity”. Assuming the cost of the custom URL will be on par with domain names it might not be much of a problem, however if the price tag will be in the “premium” range then many business owners may choose to default back to their old way of displaying Google+ URL. (e.g. dejanmarketing.com/+)
“Today we’re rolling out custom URLs to thousands more verified (and well-known) brands and individuals. If you’re part of this expanded roll out, you’ll be prompted to claim your preapproved URL via email and/or when you visit your profile or page.
We’re making these changes over the next few days, and we’ll be offering custom URLs to many more profiles and pages in the future. We appreciate your patience in the interim, and we look forward to hearing your feedback!”
So it looks like thousands of pages were included in custom URL offer this round but more active, well-known brands and individuals who are verified.
Once you’ve claimed your custom URL, your Google+ profile or page can be accessed by entering www.google.com/+customurl in your web browser.
Can anybody have a custom URL?
Not all pages and profiles are eligible at this time. The custom URL programme will be expanded over time. Stay tuned!
Can my custom URL be anything I want?
We have pre-assigned a custom URL which closely resembles the name of your Google+ profile or page. Custom URLs must be used in compliance with the Google+ User Content and Conduct policies. If you’re not happy with the preassigned URL you have the option of requesting a different one.
How long is the review process for requesting a new custom URL?
Reviews may take a few days. Once a decision has been made, we’ll let you know. You can check on the status of your request from your profile.
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211