Driving Innovation in Australian Marketing Industry

Australian Business Awards
Australian Business Awards recognise Dejan SEO for outstanding achievements in marketing strategy and execution.
We are honoured to be the recepient of the marketing excellence award in recognition for our hard work and innovation in the industry. Dejan SEO was awarded together six other outstanding companies including Bayer CorpScience, Deloitte, Greens General Foods, Queensland Rail, Realmark Real Estate, and Trippas White Group.

Solving Problems

We believe that in today’s competitive landscape it is no longer about being great, businesses today must be outstanding in order to prosper.  Finding the right balance of activities and optimising marketing activities is not an easy task, luckilly many online channels have a great deal of transparency, including ability to track and attribute conversions. Search engine optimisation was never one of them and SEO companies struggled to create reasonable projections in order to justify the spend.
After two years of research, our development team has produced a special kind of software driven by keyword potential targeting methodology. This tool is unique to Australia and even challenging some of world’s best SEO traffic projection models. Our software is based on Google’s own data which gives it the ability to produce consistent and reliable reports.

Unique Approach

We use a term in our office to describe inefficient marketing lacking strategy and targets. We call it a Pinata Style Marketing. Dan Petrovic, Dejan SEO

The logic behind our targeting methodology is relatively simple. We observe a range of phrases and pages on one website and calculate it’s ability to rank higher and attribute financial impact in several ranking scenarios.
This gives marketers and business owners not only the ability to understand where the potential is, but also eliminate any unproductive allocation of marketing spend. There are still too many companies investing money into various online marketing channels without optimising the distribution of the budget to attend to highest return items.
Today, our team is capable of isolating the most lucrative targets, assess their financial potential and organise work accordingly. This gives our clients an enormous advantage and very fast initial results.

Innovation Continues

The next challenge for us is to add a layer of competitive metrics to our tool in order to ascertain how difficult the competing results are among the highest potential phrases.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211

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2 thoughts on “Driving Innovation in Australian Marketing Industry”

  1. Woj Kwasi says:

    Congrats – a solid field of competitors in this category – well deserved 
    Oh & you should do a video demonstrating Piñata Style Marketing 😉

  2. Dejan SEO says:

    Haha will do!