What is the average user time on Google's search results?

Dejan Marketing team surveyed 1,500 Australian Google users and asked how long they review search results before they decide which website to visit.
How long do people spend on Google's search results?

  • 53% of our respondents stated they take up to five seconds
  • 25% click between six and ten seconds
  • 16% take longer, up to half a minute
  • 6% up to a minute
  • 1% over a minute
  • The remainder has been filtered out as nonsensical

With nearly 80% of Google users making their selection within ten seconds, it becomes clear that snippet attractiveness plays incredibly important role as a traffic generator.
Things that impact snippet attractiveness include:

  • User Intent Match
  • Special Features
  • Snippet Geometry
  • Content Clarity
  • Brand Recognition
  • Power Words
  • Differentiation


Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211

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