Algoroo has measured a significant ranking flux on Friday after a relatively stable fortnight indicating at a possible algorithmic tweak at Google.
The SERP turbulence level this Friday was at a whopping 2.33 roos making it the 8th most volatile day in 2013:
Are we looking at a new layer in the search quality algorithm or a tweak to an existing one? We’ll know more if Google decides to share the details with us.
One observation we’ve made so far is related to how Google indexes pages. We monitor a number of search queries on a regular basis and have recently started noticing presence of Google+ URL types that would normally be excluded.
Here are some examples:
Example 1: https://plus.google.com/app/basic/s/%23PageRank/related?cbp=r52e57em2lul&sview=28&sro=%23Blogging&sri=0&spath=/app/basic/s/%2523Blogging/related&sparm=cbp%3D1j3v8pnwbhxes%26sview%3D28%26sro%3D%2523Bloggers,%2523BloggingTips%26sri%3D0%26spath%3D/app/basic/s/%252523Goodreads/related%26sparm%3Dcbp%253Dzzlex01arf7s%2526sview%253D28%2526sro%253D%252523Books,%252523BookReview%2526sri%253D0%2526spath%253D/app/basic/s/%25252523BookReview/related%2526sparm%253Dcbp%25253D93vs4jdpli7u%252526sview%25253D28%252526sri%25253D0%252526spath%25253D/app/basic/s/%2525252523Review/related%252526sparm%25253Dcbp%2525253Dvawdk5wtxa9k%25252526sview%2525253D28%25252526sro%2525253D%2525252523Samsung,%2525252523Apple%25252526sri%2525253D0%25252526spath%2525253D/app/basic/s/%252525252523Apple/related%25252526sparm%2525253Dcbp%252525253D17y6m56vixlno%2525252526sview%252525253D28%2525252526sro%252525253D%252525252523iPhone%2525252526sri%252525253D0
Example 2: https://m.google.com/app/basic/s/%23Hummingbird/related?cbp=gd93qymdimly&partnerid=operamini1104&sview=27&sri=0&spath=/app/basic/114596371341522095848/posts&sparm=cbp%3D7rwn3e0846o%26partnerid%3Doperamini1104%26sview%3D27%26stct%3DCAIQofm3nKLMtwIgUCgB%26spath%3D/app/basic/stream%26sparm%3Dcbp%253Defxh38gngmwd%2526partnerid%253Doperamini1104%2526sview%253D27
Example 3: https://plus.google.com/app/basic/s/%23Volatility/related?cbp=edwkuvbm5v66&sview=27&sro=%23Market&sri=0&spath=/app/basic/109032546067571485833/posts&sparm=cbp%3Dvjqr8jp0qygv%26sview%3D28%26spath%3D/app/basic/s/%252523Typhoon/related%26sparm%3Dcbp%253D2hkn2pis58nx%2526sview%253D27%2526sri%253D0%2526spath%253D/app/basic/102272628951179356571/posts%2526sparm%253Dcbp%25253D14iyp2unwpxse%252526sview%25253D27%252526spath%25253D/app/basic/stream/z124tn4i1o33slpyi04cep3hvxaqi1rppbo
The above just seem like “search result” type pages which they normally avoid indexing or at least lower it on the priority list.
Have you been affected? Let us know in the comments or on Google+