Blind SERP Click Experiment

This SEO experiment is designed to test people’s clicking preferences once textual content is removed and replaced by plain outlines. Our participants were asked to open the page and nothing else. Some of them decided to click on specific results and the outcome is visible below.

Note: These are the preliminary results only and we’re still feeding data into it.


Confetti click map:


Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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3 thoughts on “Blind SERP Click Experiment”

  1. How about doing this test with foreign language results (undistinguishable characters) instead of blank lines to closer imitate real results?

  2. Dejan SEO says:

    Hmmmm… maybe lorem ipsum?

  3. Suresh Kumar says:

    @dejanseo:disqus How about doing a test with video thumbnail too ? It will catches more CTR.