Survey of 1008 users finds that majority (71.2%) find auto-play videos annoying.
- Auto-play videos seen as a nuisance by majority of respondents regardless of gender and age.
- This sentiment is particularly prominent among those aged 35 and above.
- Respondents aged 18 to 34 have the highest number of those who find auto-play videos useful.
Survey Question
How do you feel about auto-play videos on web pages? For example when a video starts playing on its own or a new video automatically starts playing when one ends.
- Sample size: 1008
- Valid Answers: 759
- Demographics: USA, All Ages, All Genders, English
- Date: 19 Dec 2018
Bias Table
| Grouping | Target Population | Sample | Sample Bias |
|---|---|---|---|
| Male | 48.1% | 56.2% | 8.1% |
| Female | 51.9% | 43.8% | -8.1% |
| 18-24 | 12.6% | 6.7% | -5.9% |
| 25-34 | 19.4% | 16.1% | -3.3% |
| 35-44 | 17.5% | 17.7% | 0.2% |
| 45-54 | 17.6% | 20.4% | 2.8% |
| 55-64 | 16.7% | 22.0% | 5.3% |
| 65+ | 16.2% | 17.1% | 0.9% |
| Midwest | 21.3% | 26.8% | 5.6% |
| Northeast | 17.3% | 17.0% | -0.2% |
| South | 37.5% | 27.5% | -10.0% |
| West | 23.9% | 28.6% | 4.7% |
One respondent volunteered a a custom answer, explaining that sound plays a role in the matter:
Depends on the Sound. If On, then VERY annoying. If Off, then OK.
(US-SOUTH-TX)
Download: Raw Survey
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211
Previous Article
Link inversion, the least known major ranking factor.
Next Article