A survey of 1,001 users* shows that most web users skim and scan through web content looking for items of interest.
- Sample Size: 1001
- Targeting Audience: Users on websites in the Google Surveys publisher network
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Sampling: Representative
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Age: All Ages
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Gender: All Genders
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Location: Australia
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Language: English
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Start date:18 Apr 2018
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Ending with: 20 Apr 2018
*The number shown under “respondents” represents the total unweighted data collected. You might notice a discrepancy with the number of respondents shown in the question cards due to our respondent weighting methodology.
Which best describes your online reading style?
Answers
|
Skim, scan and look for items of interest
|
61.1% +3.1% / -3.2% |
|
Read content in full
|
37.8% +2.9% / -2.8% |
| none | 0.6% +0.9% / -0.3% |
|
whatever apt
|
0.1% +0.6% / -0.1% |
|
(Other responses)
|
0.4% +0.4% / -0.2% |
Bias Table
| Grouping | Target Population | Sample | Sample Bias* |
|---|---|---|---|
| Male | 50.9% | 52.9% | 2.0% |
| Female | 49.1% | 47.1% | -2.0% |
| 18-24 | 20.3% | 19.1% | -1.3% |
| 25-34 | 19.7% | 19.6% | -0.1% |
| 35-44 | 19.1% | 16.2% | -2.8% |
| 45-54 | 18.0% | 17.2% | -0.8% |
| 55-64 | 15.0% | 15.8% | 0.8% |
| 65+ | 7.8% | 12.1% | 4.2% |
*Sample bias measures the difference between the predicted population sample and the actual sample. A low bias means the survey respondents accurately represent the target population.
RMSE (Root-mean-square error) Score: 2.1%
Gender
Age
Source: Reading Online Survey by DEJAN [2018]
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211
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