Google's First Major Algorithm Update in 2014?

After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.

Google Algorithm Update 2014

For comparison, here’s a list of recent events recorded by Algoroo:

[three_columns]Roos

4.12

3.48

3.27

3.15

3.11

2.91

2.82

2.45

2.33

1.64

[/three_columns]

[three_columns]Date

23 May 2013

17 December 2013

6 June 2013

21 August 2013

5 October 2013

17 January 2014

27 November 2013

16 August 2013

25 October 2013

21 November 2012

[/three_columns]

[three_columns_last]Update

Penguin 2.0

Unnamed Update

Panda Dance

Hummingbird

Penguin 2.1

Current Update

Unnamed Update

Unnamed Update

Unnamed Update

Panda #22

[/three_columns_last]

A “roo” is the average movement per keyword for the day.¬†Total movement across all tracked keywords for the day / number of tracked keywords.

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