After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.
For comparison, here’s a list of recent events recorded by Algoroo:
[three_columns]Roos
4.12
3.48
3.27
3.15
3.11
2.91
2.82
2.45
2.33
1.64
[/three_columns]
[three_columns]Date
23 May 2013
17 December 2013
6 June 2013
21 August 2013
5 October 2013
17 January 2014
27 November 2013
16 August 2013
25 October 2013
21 November 2012
[/three_columns]
[three_columns_last]Update
Penguin 2.0
Unnamed Update
Panda Dance
Hummingbird
Penguin 2.1
Current Update
Unnamed Update
Unnamed Update
Unnamed Update
Panda #22
[/three_columns_last]
A “roo” is the average movement per keyword for the day. Total movement across all tracked keywords for the day / number of tracked keywords.
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211