When we set out to optimize our internal linking profile, we knew we wanted something replicable and scalable. That was essentially the extent of our vision. We had some notions of how it might work, but they were somewhat nebulous. So we decided to consult with an SEO agency we had worked with and been satisfied with in the past: Dejan.
Mike and Joe at Dejan helped us to scope and refine the project, while also helping us put together some compelling business impact projections. We gave the project the green light, expecting a deliverable that was above average, as usual.
What we received went way beyond that. We were given our very own bespoke internal link recommendation engine that leverages world-class language models and data science. It’s one thing to theorize about the potential of machine learning in SEO, but it’s entirely another to witness it first-hand. It changed my perspective on what’s possible in enterprise SEO.
That’s because Dejan didn’t just deliver some black box. Dan and Nik were open to providing deep dives into the underlying technology, not only leaving us with tools to optimize our internal linking profile but also with a richer understanding of how machine learning can amplify SEO strategies. And the empowerment to execute those strategies.
All throughout the process, Zendesk was given a seat at the table. Dejan’s attentiveness to our feedback on tool improvement made us feel heard and valued as a partner. The result is that we end up with an even more effective tool as it evolves.
They’re an exceptionally talented, collaborative team that’s taking full advantage of next-level technology. I look forward to a long and productive partnership!
