Dejan Marketing team surveyed 1,500 Australian Google users and asked how long they review search results before they decide which website to visit.
- 53% of our respondents stated they take up to five seconds
- 25% click between six and ten seconds
- 16% take longer, up to half a minute
- 6% up to a minute
- 1% over a minute
- The remainder has been filtered out as nonsensical
With nearly 80% of Google users making their selection within ten seconds, it becomes clear that snippet attractiveness plays incredibly important role as a traffic generator.
Things that impact snippet attractiveness include:
- User Intent Match
- Special Features
- Snippet Geometry
- Content Clarity
- Brand Recognition
- Power Words
- Differentiation
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
ORCID iD: https://orcid.org/0000-0002-6886-3211
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