This is a comprehensive schedule that clearly communicates our plans for your campaign. It covers all goals and planned activities, and also details priorities, deliverables and clear timeframes.
Keyword research
One of the most important steps in any SEO campaign is choosing what searches you want to rank for. Let’s say you’re a plumber. If you ranked no.1 in Australia for “plumbing”, you might get a lot of traffic, but how many of those visitors would actually want to engage a plumber. They might simply be trying to understand what plumbing is. Or they might be looking for information about how to do their own plumbing? Would you be better off ranking for “plumber”? Or something entirely different?
At Dejan SEO, we consider the estimated search volume, competitiveness and intent of the most relevant keywords. Then we use our proprietary Phrase Potential Calculator to estimate the traffic and revenue potential for those keywords, based on your current average conversion rate and value. And finally, once we’re sure we’ve chosen the most profitable keywords, we develop a targeting strategy, so if someone’s searching for your target phrases, they end up on your site.
Guidance for your web developer
It’s tempting to think your web developer has your technical SEO covered. But this is rarely the case. Most developers know the basics of SEO, but because it’s not just a technical discipline, and because developers have all they can do to keep up with constantly changing programming languages and browser technologies, they’re generally only too happy to get some guidance.
We provide comprehensive technical SEO guidelines and will also work with your developer to ensure you get the best possible performance from your website. (Don’t have a developer? No problem. We can engage our own experts to perform the updates required to get your site in perfect SEO shape.)
Link building
Although the search engines consider many things when determining their search results, the number of ‘quality’ links to your site is still the single most important factor (of those you can influence, anyway). So strategic link building is an essential part of any successful SEO campaign. The first thing we do is perform a risk assessment on your existing links, to ensure you’re not already violating Google’s best practice guidelines and being unknowingly penalised. Then we benchmark your site’s current performance, so you know exactly what impact our work has. After that, we set about making your content so good that people will want to blog about it, and share it with their friends and colleagues. Natural linking based on editorial discretion is exactly what Google likes to see. So that’s what you get, as a Dejan SEO customer. No link farms, no content farms, no article spinning, no black hat SEO, no grey hat SEO. Just quality-driven SEO that steadily builds rankings, traffic, engagement and profits. And retains them over the long haul. So you don’t have to worry every time Google updates its ranking algorithms.
Ongoing care
SEO isn’t a one-off activity. Nor is it ‘set and forget’. It takes many months to achieve your objectives, and often this will mean adjusting our course as we go. And even when we’ve achieved your goals, there’s still work to do. The last thing you want is to slide back to where you were before you started. No matter what SEO package you choose, you get comprehensive ongoing care. We closely monitor your progress and search environment, to ensure everything’s going according to plan. This includes implementation of SEO-friendly marketing, ongoing link building, risk assessment and monitoring, detailed monthly reporting and team training. From time to time, we’ll also uncover something new about your market, or Google will change its search algorithm. These changes are opportunities, not inconveniences. We’ll recognise them quickly and act immediately. Your competitors may not.
More than SEO
Done properly, SEO is part of a unified digital marketing strategy. And just as SEO has evolved, so have we. Link building and ranking will obviously always be important, but they’re no longer the ‘be-all-and-end-all’ they once were. We think of them more as critical offerings in a broader, holistic service with one simple goal: To make your business more profitable. SEO now touches on virtually every other marketing discipline. Design, public relations, conversion, content strategy and advertising. That’s why, with every Dejan SEO package, you get professional service from people who take the time to understand your products and services and who are always on the look-out for ways to improve your bottom-line, even beyond SEO. We act as a strategic partner for your business and can liaise with a dedicated marketing contact or multiple departments to synchronise your marketing activities and ensure everyone’s working towards the same goals.
Other SEO services
In addition to our SEO packages detailed above, you can engage Dejan SEO to perform various SEO services on an ad-hoc basis. Our other SEO services include:
Technical audit
Realise the full potential of your existing website. By having us perform a technical audit, you’ll learn exactly what’s inhibiting your organic search, and discover many opportunities for improvement. All actionable advice too. We detail our findings in a practical, step-by-step report, which you can give to your developer for implementation.
Migration audit
Re-developing your website is a nerve-wracking business. So is moving to a new domain or content management system (CMS). You’ve worked hard for your search-driven business, and the last thing you want is to lose it to a handful of unforseen technical glitches. With a migration audit, you can stop worrying. We’ll analyse both sites (old and new) before the new site goes live. We’ll highlight any changes that may negatively impact the new website, and offer actionable recommendations to resolve these issues.
Risk assessment / mitigation (link clean-up)
If your site violates Google’s best practice guidelines – deliberate or not – you can be penalised. Perhaps even be removed from their search results. If you’d like to mitigate this risk, we can perform a risk assessment of the links currently pointing to your website. We’ll highlight any issues, and recommend preventative action where necessary.
Ranking recovery
Everyone hits the panic button when their ranking or traffic drops. But there’s no need. Dejan SEO can set things right again. We’ll analyse your website to determine the nature of the drop (manual penalty, algorithm update or technical issue), then recommend and implement the necessary action to recover the traffic you’ve lost.
Visualisation and reporting
Understand exactly what’s happening on your site, and what your business is getting out of it. With our visualisation and reporting service, we can identify where your traffic is coming from, provide a breakdown of organic search traffic, track your goal / ecommerce conversion, identify your top landing pages, provide reliable stats on your social media efforts, and overlay all of it with annotations relating to Google algorithm updates. We can also tell you what pages are ranking, how your ranking has changed, how your Google Places listings are performing, how you compare to your competitors, and whether there are any trends in the results that you should be paying attention to. And, of course, we can cross-reference all of this data against our SEO activities and your budget, so you know exactly what’s working and how your investment is serving you.
Team training
Get your team completely up to speed with SEO with a practical SEO workshop. Choose the length (1 hour / 1 day / 1 week) and format (face-to-face / webinar) and we’ll tailor our best practice content to the specific needs of your team. Topics include: • On-page optimisation (technical build, content, user experience); • Off-page optimisation & promotion • Google Analytics & Webmaster Tools • Social Media
Make the most of all that new traffic
Conversion Rate Optimisation (CRO)
Generating traffic is great. It’s a pretty sure way of expanding your customer-base and almost always increases profit. But for many businesses, there comes a time when traffic and customer acquisition increases start to taper off. These businesses have reached the point of diminishing returns.
When this happens, conversion rate optimisation (CRO) should be your next step. As its name implies, CRO is all about improving the rate at which you’re turning visitors into customers (and revenue).
Frequently Asked Questions
Q: How many phrases can I target? A:We don’t limit the number of phrases you can target. We know your target customers will be searching for all sorts of phrases. We will, however, recommend a set of targets to give you the best return, taking into consideration your budget, search volume and competitiveness of those phrases. Q: There are so many SEO companies, why are you better? A:We’ve been doing SEO since 2008. We’ve handled more than 1000 successful campaigns for some of Australia’s biggest brands (including Virgin Australia, ABC and iSelect), as well as many startups and SMBs. When you’ve had that much experience, you develop a ‘gut-feel’ or sixth sense for what will and won’t work. More importantly, you have enough hard data at your fingertips to develop reliable models and calculators for guiding your activities, and predicting where the best return on investment lies. Dejan is one of the only SEO companies in Australia to have developed a suite of helpful SEO tools, including: • Algoroo – Algoroo tracks Google algorithm changes by observing turbulence in rankings of thousands of keywords. See media coverage of Algoroo… • Fresh Link Finder – This tool discovers new links to your website. This can be helpful in identifying links to your site that Google is unable to find and give you credit for. (Google skips from page to page via hyperlinks. To Google, a hyperlink is like a bridge. But if the page containing your link has no links pointing to it – no bridges – Google can’t get to it. It’s like an island. Which means you won’t get the benefit of the link.) • Phrase Research Calculator – This calculator uses highly accurate search engine ranking models to help us identify the most profitable approach to your SEO campaign. It leverages the wealth of reliable marketing intelligence data provided directly by Google Webmaster Tools, and results in smarter budgeting, more accurate campaign targeting, quicker results and improved return on investment. Q: How do you determine the monthly price? A: There’s no ‘one-size-fits-all’ approach in SEO. Every business is different, which means every campaign is different. Our packages aren’t based on a specific list of fixed-price inclusions. They’re based on time. If you invest more, you get more of our time. Simple. Q: Are there setup fees? A: No! Q: How long does it take? A: We always start with a strategy, which involves an analysis of your business, a technical audit of your existing website, keyword research to determine the most profitable search queries, and competitor research to understand the playing field. Our strategy document outlines our plans for your campaign, including all goals, planned activities, priorities, deliverables and clear timeframes. Once you’ve signed off on the strategy, your SEO activities will be well under way within 1-2 weeks. Q: When can I expect the results? A: Every business is unique. A niche business with few competitors and a high-authority website will get results far faster than a company with a generic offer, a lot of competitors and a brand-new website. We employ sophisticated, data-driven tools to predict campaign outcomes and timeframes, and our strategy will detail these expectations, but there are, unfortunately, no guarantees. Q: What exactly will you do? A: Our work is transparent, safe and within search engine guidelines. We employ ‘white-hat’ SEO tactics only, based on high quality content, search-friendly website development and genuine human relationships. Every SEO campaign includes our standard services detailed above , but many will include much more, depending on their specific needs.
What separates you from other SEO companies?
Other SEO companies work from templates and blindly go through masses of time-wasting activities that have no effect on rankings. We’re very good at discovering and targeting areas that will make the difference to your rankings and traffic – faster than anybody else.
What sort of monthly budget do I need?
Our most popular campaign level is $1500 for small to medium size business and $8000 for large corporate SEO campaigns. We don’t charge any setup fees and you won’t be locked in a fixed-term contract.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a special relationship with Google, or advertise a priority submit to Google.
Can you guarantee rankings?
No. We do not give guarantees on rankings as this is against Google’s guidelines.
How many phrases can I target?
We allow unlimited phrase targeting and can allocate a different portion of your SEO budget to each separate phrase. Our SEO campaigns are highly flexible and scalable which means that you can change phrases and budget on a month-to-month basis.
Who will be in charge of my SEO?
At Dejan we care about personalisation of service, this is why you will mostly hear from your own account manager who is directly responsible for your website’s performance in search engines. Your project, depending on its size may involve up to ten people. Our experienced consultants can go beyond simple SEO and link building and on-demand create an elaborate strategy for you website.
How long have you been doing SEO for?
Dejan has been consulting in the field of SEO since 2001.
What is your secret?
There are no secrets. We feature a high level of transparency and share all our knowledge and ranking activities by way of simple and clean reporting that is accessible to all of our clients on demand 24/7.
The Dejan team employs a set of highly effective and innovative link building tactics that follow common sense and comply with the best SEO practices as outlined by major search engines.
We’re selective and prefer to research our link opportunities before making contact to ensure our conversations with you are productive. Good results are achieved with the right balance of creativity and hard work. Patience, as they say, is a virtue.
