PPC Agency

Our Approach

Every business is unique with different marketing objectives. DEJAN Marketing offers both single and multi platform solutions across Google Ads (including display and shopping network), Bing, YouTube and Facebook Ads. Through offering a multi-platform PPC (pay-per-click) solution DEJAN Marketing can achieve maximum reach over a targeted audience, giving your business the ability to advertise with the best possible ROI (return-on-investment).

Our consultants will evaluate your needs to recommend the right solution for your business. We charge a monthly fee for our management services and will suggest a monthly advertising spend that you are comfortable with, paid directly to the publisher. Contact us to get started by calling 1300 123 736 or filling out your details in the form above.

Tools and Software

DEJAN Marketing has developed many tools to assist in research, development and optimisation of PPC Campaigns. We also have access to a number of paid tools that help identify problems and opportunities in PPC accounts. However, although these tools are useful and help us work more efficiently we know that no piece of software can replace human management. That is why having an account manager with the skills and experience and also the time and resources is critical to successful online advertising. Follow the links for more information on our Google Ad Management service or our Facebook Management

What Do Our Customers Say?

We started with DEJAN over three months ago. We’ve had a large AdWords account which had been challenging to keep maintained. DEJAN gave our account the attention it deserved. Since the handover, we have noticed a big difference in results. We are getting much better conversion rates. DEJAN have also reduced our cost per conversion which is great! Being consulted on decisions is important to me as a Marketing Manager. Reporting is spot on and I always feel like I understand what is happening. I always have enough information to be able to keep other stakeholders in the loop! The level of service at DEJAN is excellent. I have developed a fantastic relationship with our PPC strategist. 5 stars from me!
Within a month you could see the results. DEJAN’s well-placed ads have been effective is bringing in a lot of business to our mechanical workshop and I can confidently recommend his services to any small or big business.

Frequently Asked Questions

Q: How many phrases can I target?
A: Unlimited. As many as needed to achieve traffic and sales in line with an effective strategy.

Q: There are so many pay per click companies, why are you better?
A: Our diverse team have been carefully selected and include PPC strategists from large agencies and internally from multinational corporations.

Q: How do you determine the monthly price?
A: The price depends on hours required for monthly account building and optimisation tasks.

Q: How long does it take?
A: We will usually have your campaign up and running within 72 hours.

Q: When can I expect the results?
A: We usually start to see positive results within 2 -4 weeks but it can sometimes take a couple of months to to start seeing a marginal return on investment (ROI)

Q: What exactly will you do?
A: The various optimisation tasks are endless and very dependant on your situation at the time. We are more than happy to provide updates on all work performed.

Contact us today to speak to one of our account managers to find out how we can help and what you can expect to achieve with Google Ads.

Google Ads Management

Whether you’re looking for effective optimisation of an established account or you need a campaign built from the ground up, we can help. Our highly experienced Google Certified campaign managers have had years of experience optimising Google Ad campaigns across a broad range of industries within Australia and internationally. Some notable clients include, GJ Gardner Homes, The Mater Foundation, University of Queensland, Rave Magazine and SAE Qantm. Your dedicated account manager will work closely with you to understand your business’s products, services, and goals and develop strategies to achieve them.

Our Pay Per Click Management Packages range from $450 per month for smaller accounts up to and above $3000 per month for large corporate accounts. Your management fees equate to hours spent on your account and we make sure that every dollar you pay us in management goes towards ACTUAL work hours on our side. This, coupled with our advanced campaign management experience, PPC management tools and no lock-in contracts makes Dejan one of the leading PPC agencies in Australia.

Campaign Inclusions

  • Account setup and build
  • Analytics and AdWords account linking
  • Conversion tracking setup
  • Custom Reporting
  • Analytics Analysis
  • Regular Communication
  • eyword expansion and optimisation
  • Bid experiments and optimisation
  • Ad scheduling experiments
  • Ad copy writing and testing
  • Full account access
  • No lock-in contracts

Customer Benefits

  • Lower cost per acquisition (CPA)
  • Increased market penetration
  • Improved return on ad spend (ROAS)
  • Improved lead quality or more sales
  • Greater online visibility
  • Lower cost per click (CPC)
  • Increased brand awareness
  • Increased share of voice

Our Process

DEJAN Marketing Google Ads strategists are Google Partner Certified and have each built and optimised hundreds of campaigns. Your dedicated account manager will work closely with you to understand your business’s products, services, and goals and develop strategies to achieve them.

Research and Strategy

Once our PPC strategists have determined the KPI’s (key-performance-indicators) for the campaign we will develop a strategy to achieve this based on budget. Our PPC strategists perform:

  • Competitor Analysis – We analyse what is working well for you competitors, this gives us a starting point for your campaign. We don’t intend to always re-invent the wheel, just optimise it.
  • Keyword Research – Using internal and external tools we can build a keyword list that has the highest chance of initial success.
  • Negative Keyword Development – This can be extremely important as campaigns often need to start out with broad matched phrases. Keywords like Jobs, history, wiki, DIY often should be used as negative to qualify who you show your advertisements too.
  • Placement Research – Rather than just turning on the display network or blasting Facebook with advertisements we consider the demographics of the responders most likely to make a conversion. Placements can be managed by selecting particular sites that correlate with your product or service. Demographics can be managed by selecting, gender, age, locations etc.

Building/Rebuilding of Campaigns

Depending on the health of the campaign our PPC strategists will determine if it is necessary or not to rebuild your current campaign. As the historic CTR (click-through-rate) will have a bearing on Quality Scores and therefore determine CPC (cost-per-click) and CPA (cost-per-acquisition), it is often better to start from scratch if the campaign has had a poor history.

When building campaigns our PPC Strategists will develop:

  • Keywords – We run search query reports in order to determine how people are finding and clicking on your advertisements and we analyse poor performing keywords. This allows too refine the initial keyword list.
  • AdGroups – Build/refine your AdGroups to keep them tightly themed to ensure the rights ads are triggered for searches.
  • Ad Copy – Our PPC strategists all have online copywriting experience, ads are written to ensure highest chances of success.
  • Audiences and Advanced Targeting – Initially our experienced PPC strategists make decisions for, ad-scheduling, geographic regions, placements and demographics.
  • Conversion Tracking – We setup/refine tracking for the campaign to ensure future decisions are based on lowering CPA and Increasing ROI.
  • Automation – We set appropriate automated bidding strategies and create custom scripts to suit your specific needs.
  • Alerts – We set up custom alerts to ensure we are aware of any problems as soon as they happen.

Monitoring and Optimising

After the campaign is built it is set live. This is when we can start to collect data on strengths and weaknesses of the campaign. This data is then used to optimise the campaign for conversion. Our PPC Strategists will optimise:

  • Keywords – We continually run search query reports, this allows us to continue building and refining the keywords we advertise under.
  • Ad Copy – We split test Ad Copy, by running multiple advertisements we are constantly able to improve the CTR (click-through-rate) of our Advertisements.
  • Targeting – Data we collect from the campaign and tracking allows us to make explicit decisions of when, where and what through what device we show advertisements to.
  • Audiences – We learn what your ideal consumer looks like and build audiences using website data and insights. Just as importantly your less than ideal consumer to avoid wasted speed and irrelevant leads. 

Testing and Experimenting

As part of the ongoing optimisation of the account we will be testing and experimenting with segments of the campaign in order to determine the best possible settings and components.

Our PPC strategists will perform testing and experiments through:

  • Split Testing Ad Copy – We will try different copy and USP’s (unique-selling-points) to continually improve the campaigns performance.
  • Testing Targeting – Taking small segments of campaigns and testing other possible demographics, scheduling and placements allows us to improve campaigns performance without making risky decisions.
  • Experimentation with Bids – We will experiment segments of the campaign, testing the changes in CPA and ROI based on adjustments in bids.
  • Placement Experimentation – Trialling and monitoring new placement opportunities, continually increase the reach potential of your advertising campaigns. Whilst ensuring only small, calculated risk are taken.
  • Automation – We employ the use of automation tools, scripts and Google’s Automated Insights to continue to ensure unparalleled optimisation frequency and precision at every auction.

Reporting and Communication

We provide our clients with customised, detailed and transparent reporting. While we have a formal monthly report that will be sent out and followed up with a call we can also provide more detail throughout the month and will be constantly pouring over data to discover strengths, weaknesses and opportunities in your account. We provide actionable insights and set deliverables for the months to come.

Give us a call or leave your details and one of our consultants will be in touch. We’re happy to provide a free review of your existing AdWords account or if you’re new to AdWords we’ll put together a tailored proposal outlining your options. We look forward to hearing from you!

Facebook Advertising

The world’s largest social network has a wealth of opportunities for businesses to build brand awareness and increase sales. Facebook Advertising will take your social media presence to the next level in front of 1.35 billion monthly active users.

You can make the most out of advertising your business and products on this lucrative platform by working with our Facebook Advertising team. Paid advertising on Facebook can yield impressive results but only when your account is structured correctly by experienced professionals. This is where we come in.

With Dejan Facebook Advertising campaign management you will get:

  • Expert account setup
  • Advanced targeting formulas
  • Multiple ad formats and promotional tactics
  • A wide range of metrics to improve performance
  • Budget accountability and ROI
  • Experienced analysis of campaign results

Let’s discuss your needs. Enter your details below and one of our friendly consultants will give you a call.


Advanced Targeting

The targeting options available in Facebook are as advanced as any advertising platform. We’ll help you choose who you target based on age, gender, location, interests, pages liked, martial status, occupation and more.

We can use retargeting to show ads to users who have been to your website but not converted or connection targeting to target friends of people who have liked your page.

There are literally hundreds of options. Talk to our strategists about what targeting options might be best for you.

Precise Measurement

We use a combination of data from the Facebook reporting interface and Google Analytics to measure performance. Some of the key Facebook metrics include; reach, frequency, click through rate, website clicks and website conversions. We also use URL tagging so we can further analyse performance in Google Analytics. Some of the key metrics here include bounce rate, pages per session, average session duration and goal completions.

Once your campaigns are up and running our strategists will analyse the data to determine performance of various ad content and target audiences. We then refine the campaign targeting, tweak the ad content and repeat the process. Over time we will optimise and refine targeting and ad content to help you get the most out of your Facebook advertising spend.

Multiple Ad Formats

Facebook offers multiple ad formats, each with space for images and text to help convey your message. Choosing the right image to capture the users attention and the accompanying text to illicit an action is what sets good and bad ads apart.

Desktop News Feed

A prominent ad placement such as this will be sure to drive website visits and increase exposure for your business. Shares and likes obtained from these ads featuring rich content such as images and videos will build your audience and encourage conversions.

Desktop Right Hand Column

Coverage across all of Facebook’s valuable branding real estate includes the right hand column of the page. The static image and text ad just below the notifications tab will lure your customer’s attention no matter how far the news feed is scrolled.

Mobile News Feed

Advertising on mobile devices is becoming a crucial element in a company’s digital marketing mix so why not do it on a platform that is on three out of every four smartphones? Half of the 1.12 billion Facebook users will log on to this app everyday. With our campaign, we can ensure your business is reaping the benefits from mobile.

Promoted Posts

With this ad format, you can promote your content and become an authority in your field. With assistance from our in-house content team, we can produce highly researched pieces of content that will build trust with your target audience.