Featured Content

Listed as #5 in Moz’s Top 10 content of the year

We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?

• User Behaviour Data as a Ranking Signal
  Do search engines collect and utilise user behaviour data for ranking purposes? We’ve got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
• Why Nobody Reads Your Content
  Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
• The Art of Link Earning
  Understanding the nature of organic links on the web: An overview of eight primary contextual link environments.
• Conversations With Google
  An in-depth post discussing the importance of natural language conversation in human-computer interaction and long-term predictions on evolution of Google.