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These 12 Things Will Kill Your Website Sales

These 12 Things Will Kill Your Website Sales

A professional-looking website is an invaluable asset that can help grow your business, if designed correctly. Here are the 12 things that can cause kill your website sales and tips to resolve them.



Boring Home page: First impressions are KEY to keeping potential customers locked in. The lack of a clear call to action and visually-appealing images is not helping capture the short attention span of your online visitors.

Although your homepage may not always be the first page your visitors see when they land on your website, it is still one of the most the most-viewed pages within your website. CloudSponge increased their conversions by 33% just by redesigning their home page. Follow their example and make sure your homepage is eye-catching and that your message is delivered loud and clear.



Confusing navigation bar: Too many businesses clutter up their navigation bars with needless features and gimmicks that confuse and distract visitors from what’s really important: your website content.

Navigation bars should be designed in a way that enables visitors to consume your content and show them where they can click or tap to gain access to more. Keep it simple with single-line navigation bars and drop-down menus that help visitors find what they are looking for.



Using low-quality images: Using low-quality images on your website gives customers a bad impression of your company and your products/services.

In the eCommerce arena, it’s important to remember that customers are only getting the impressions of the product from what you show them — there is not physical interaction here. As store owners, it’s important to provide as much visual detail as possible to help the customers make purchasing decisions confidently.



Complicated registration forms: Online shoppers tend to exhibit short attention spans and are drawn to websites that are designed to help them locate information with ease. Requiring customers to toil through a complicated registration form is only going to encourage them to click away to a competitor’s website.

Make them want to come back to your store by giving them what they need (information) quickly and only asking for minimal information on forms. Less is more!



Complicated checkout process: Shopping cart abandonment is one of the biggest problems eCommerce stores face. The number one culprit? An overly complicated checkout process.

If the final checkout process is way too complicated and tedious, it will only take a split second to kill their confidence and any chance of them pressing that “buy now” button.



Content not customer-focused: If a website is heavy in company gloating, and not about the value it can provide to your customers, there could be the misstep of missing out on a lot of sales opportunities.

Draw attention (traffic) to your website by offering products and services that provide the most effective solutions to people’s problems.



Failure to collect email addresses: Stop creating a one-time sale situation with your clients by not getting their e-mail address. It shows lack of interest on your business to grow and foster a long-term relationship with your customers.

A quick e-mail signup form and permission-based email marketing are some of the best ways to turn those one-time customers into loyal, repeat-customers.



No descriptions or prices: While it isn’t a secret that online shoppers can’t hold your products, keeping your product descriptions and pricing a secret as well is just a sure way to stump your website sales.

Help your customers be as informed as possible about your products and services so they can make an informed decision.



No trust indicators: A well-designed, professional-looking website is great for building trust. However, if businesses are serious about building brand credibility, some of the best ways to go about it might be to include things like trust seals, security badges, and positive customer testimonials. Sales conversions are made even easier to stores if the customer is shopping with confidence.



No shopping cart: Just like in real-life situations, shopping carts in the digital realm are made to make the shopping experience much easier for customers. When consumers have the quick ability to streamline browsing, picking, and checking out of your ecommerce store with ease, it makes for happy shoppers and does an amazing job of influencing them to shop again in the future.



Lack of contact info: Make it easy for consumers to get in touch with you to answer any additional questions they have about your products. It increases engagement, and much like online shopping carts, it increases the likelihood of them becoming repeat customers.



No FAQ: ‘Frequently Asked Questions’ sections are a great way to reduce confusion and increase confidence for your visitors and provides a way to given information about your business, its policies and terms. No only does it facilitate the customers, it also helps your employees saving them time answering fewer questions.

Chris Butterworth is the Content Marketing Lead working from Dejan's Melbourne office. Get notifications of his posts or give your expert feedback on his writing on Google Plus...

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