Ads and Interruptions Destroy Content Experience

Ads and interruptions are the two major factors contributing to negative content experience. In October 2019, Dejan Marketing research team conducted an open-ended survey involving 1,500 Australians. We asked them to describe what frustrates them the most when reading online content. In 40% of the submissions, respondents cited that advertisements kept popping up, followed by … Continue reading Ads and Interruptions Destroy Content Experience