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Ads and Interruptions Destroy Content Experience

Ads and Interruptions Destroy Content Experience

Ads and interruptions are the two major factors contributing to negative content experience.

In October 2019, Dejan Marketing research team conducted an open-ended survey involving 1,500 Australians. We asked them to describe what frustrates them the most when reading online

 

Freshness Update in Google Search Console

Webmaster and marketers rejoice! Google has introduced fresh data in Search Console and is visible in both the graph and the data table. Your search performance statistics can now be less than 24 hours old which is amazing.

fresh search console data
Performance on
 
OK Google, Please Nofollow Your Sponsored Links, Thanks

OK Google, Please Nofollow Your Sponsored Links, Thanks

In order to improve the quality of the web and most importantly, lead by example, Google should:

  • Add rel=”sponsored” or nofollow to its past and current sponsored links through webmaster outreach
  • Create a company-wide policy for the use of rel=”sponsored”
 

What is the average user time on Google’s search results?

Dejan Marketing team surveyed 1,500 Australian Google users and asked how long they review search results before they decide which website to visit.

How long do people spend on Google's search results?

  • 53% of our respondents stated they take up to five seconds
  • 25% click between six and ten
 

Rewarding Original Content

algoroo

On the 18th of July, Google changed its search results so dramatically that it set Algoroo into red (which is a rare event). At the time we had no idea what this could be, but on the 12th of September …

 
Emerging Search Quality Signals: Clicks, Attention and Satisfaction

Emerging Search Quality Signals: Clicks, Attention and Satisfaction

  • Google utilises user behaviour signals to evaluate quality of their results.
  • Traditional search quality analysis models are not fit for analysis of modern SERPs.
  • CAS is a new user behaviour model developed by Google (clicks, attention, satisfaction).
  • The new model
 
Google Discover Optimisation Guide for Marketers

Google Discover Optimisation Guide for Marketers

Quick Summary
  • Google Discover can send a lot of traffic, but is underutilised by marketers
  • To enter, your page must “peak and sustain” user interest (e.g. organic, EDM, social ads)
  • Learn to tune your feed to spot trends and